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http://dspace.udla.edu.ec/handle/33000/3560Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Salinas Baca, Paola Anahí | - |
| dc.creator | Casares Galárraga, Ana Cristina | - |
| dc.creator | Zaldumbide Garzón, Daniel Alejandro | - |
| dc.date.accessioned | 2015-10-14T16:39:02Z | - |
| dc.date.available | 2015-10-14T16:39:02Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | Casares Galárraga, A. C.; Zaldumbide Garzón, D. A. (2011). Guía de aplicación de Personal Branding para la promoción profesional de egresados de la Universidad de las Américas de Quito utilizando herramientas de social media (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TPU-2011-06 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/3560 | - |
| dc.description | Personal Branding and Social Media are tao concepts that are currently enjoying great popularity and are distinguished as the great response in the business world. This thesis analyzes the level of complementarity and / or compatibility of this two concepts, and its usefulness in business and digital marketing used by large companies and especially individuals in the world. Personal Branding is a philosophy that can adopt any individual regardless of age. From here the idea of structuring a personal marketing plan for young people just starting their careers was developed. It is interesting to see how a personal brand can grow even from student level. We have considered the social media as a basis for structuring the plan because it has great prospects for the future. In addition, social networks do not require much (or no) monetary investment if a student have to apply this guide... | en |
| dc.description.abstract | Personal Branding y Social Media son dos conceptos que en estos momentos gozan de gran popularidad y se distinguen como la gran respuesta dentro del mundo empresarial… | es_ES |
| dc.format.extent | 219 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2011 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
| dc.subject | PERSONAL BRANDING | es_ES |
| dc.subject | CREATIVIDAD | es_ES |
| dc.subject | SOCIAL MEDIA | es_ES |
| dc.subject | MIGRANTES | es_ES |
| dc.title | Guía de Aplicación de Personal Branding para la promoción profesional de egresados de la Universidad de las Américas de Quito utilizando herramientas de social media | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Licenciatura en Publicidad | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TPU-2011-06(S).pdf | TESIS A TEXTO COMPLETO | 4,53 MB | Adobe PDF |  Visualizar/Abrir |
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