Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/2446
Tipo de material : bachelorThesis
Título : Diseño de un Sistema de Identidad Corporativa y un Manual de Elaboración de Productos Artesanales en Madera, Requeridos para Asistir al Turismo Comunitario y la Conservación del Bosque Nublado de la Reserva Yunguilla de la Parroquia Calacalí
Autor : Pástor Soto, Erick Danilo
Tutor : Baquero Cárdenas, María Belén
Fecha de publicación : 2014
Editorial : Quito: Universidad de las Américas, 2014
Citación : Pástor Soto, E. D. (2014). Diseño de un sistema de identidad corporativa y un manual de elaboración de productos artesanales en madera, requeridos para asistir al turismo comunitario y la conservación del bosque nublado de la reserva yunguilla de la parroquia Calacalí (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : A tan sólo 60 minutos del noroccidente de la ciudad capital Quito, y a 10 minutos de la Mitad Del Mundo, la comunidad de Yunguilla da la bienvenida a propios y extraños, a nacionales y extranjeros, en medio, del Bosque Protector de la Cuenca Alta del Río Guayllabamba, e inmersa en las reservas de Maquipucuna y de Pululahua...
Descripción : Only 60 minutes from the northwest of the capital city Quito, and 10 minutes from the Middle World, the community of Yunguilla welcome friends and out-siders, nationals and foreigners, in the middle of the protected forest of Guayllabamba River Upper Basin, immersed in the reserves of Maquipucuna and Pululahua. Within this context of community-based tourism, design and sustainability, was proposed the creation of a system of corporate identity and development manual of handicrafts in wood, to attend the tourism community of the Yunguilla reserve model using integral tools of graphic and industrial design. The proposal focused on exposing a solution to the most relevant situations using the tools in the integrated design (graphic and industrial) introducing items, documents and systems necessary to optimize the supply of tourism community of the reserve Yunguilla, enhancing the capabilities of the territory, developing its competitive advantages, using an efficient management of design and updating of the image, which transmit notoriety, prestige and personality to position socially true identity (Rolando C,1992,p.31) and insert it in the minds of the target audience, develop an emotional bond, a distinctive, compelling and emotional connection.” (Metropolitan District of Quito 2010) The basic principles of creation or reformulation of a city brand were studied and analyzed. Principles methodologies, techniques and parameters of eco-design were used for the elaboration of handicrafts made in recycled Wood that reach their full potential, without causing an environmental impact on Yunguilla, achieving ecological sustainability. (Hernández Alonso 2011) Handicraft design was used for the production of objects, entirely by hand, using hand tools and even mechanical means (in the future) which have distinct characteristics in terms of historical, cultural, utilitarian an aesthetic value. And industrial design was used to design the crafts recycled wood with “traditional flavor, where tradition and identity are combined as building elements of a culture exposed to globalization and homogenization of lifestyles.”(Wucius Wong, 2001, p. 41) and the manuals, which improve the quality of life without losing one's principles and values, working "by an environmental, sociocultural and economic sustainability with the responsibility of maintaining biodiversity, preserving existing natural resources and create a model of sustainable local development".
URI : http://dspace.udla.edu.ec/handle/33000/2446
Aparece en las colecciones: Licenciatura en Diseño Gráfico e Industrial

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