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Tipo de material : bachelorThesis
Título : Plan de negocios para la producción y comercialización de una bebida energizante a base de guayusa y amaranto en Quito
Autor : Childs Quevedo, Paul Jhossua
Tutor : Aguirre Idrovo, Renzo Xavier
Palabras clave : PLANEACIÓN EMPRESARIAL;BEBIDAS ENERGIZANTES;GUAYUSA;AMARANTO;QUITO-ECUADOR
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012.
Citación : Childs Quevedo, Paul Jhossua (2012). Plan de negocios para la producción y comercialización de una bebida energizante a base de guayusa y amaranto en Quito. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 239 p.
Resumen : Las personas se están preocupando cada vez mas por su salud y por ende toman muy en cuenta los productos que consumen en su vida diaria, aquí es donde ILEX S.A, toma la iniciativa y ataca a este nueve nicho de mercado. ILEX S.A sera una empres dedicada a la elaboración de productos naturales especiales y únicos en sus características brindando energía y salud a todos sus clientes...
Descripción : People are increasingly concerned about their health and therefore take into account the products they consume in their daily lives; this is where ILEX SA takes the initiative and attacks this new niche market. ILEX SA is a company dedicated to the elaboration of natural products whit special and unique characteristics to provide energy and health to all their customers. At the beginning of its operations ILEX SA will enter to the market with a natural energy drink based on native plants of east and highlands of Ecuador. The company's efforts will be directed to captivate consumers innovative in taste, concerned about their health and wellness satisfies their needs with natural products with country brand. Inti Yaku is a natural energy drink with unique features; besides being an energy drink has natural antioxidants and amino acids essential for the physical development of the very contrary of what they offer traditional energy drinks could be harmful to health. Another feature of the company is a national brand that is becoming more important in the purchasing decision of the people, Inti Yaku underline its origin and its ingredients providing Ecuadorian belonging to the brand. ILEX SA seek the benefit of everyone involved with its activities, will therefore be certified Fair Trade to help small producers who supply us with the raw material needed to manufacture the energy drink. With all the features already described the energy drink will become a benchmark for quality and health care, achieving great positioning in the minds of consumers, benefits for their internal customers and profitability for its shareholders. With an IRR of 24,11% can pay major shareholders of the company and to attract more capital to expand its product portfolio.
URI : http://dspace.udla.edu.ec/handle/33000/2200
Aparece en las colecciones: Ingeniería Comercial

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