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Tipo de material : bachelorThesis
Título : Plan de negocios para la elaboración y distribución de periódico con información deportiva nacional en la ciudad de Quito
Autor : Arrellano Galárraga, Ana Carolina
Reinoso Granja, Daniel
Tutor : Eraso Cisneros, Byron Enrique
Palabras clave : INDUSTRIA;ADMINISTRACIÓN;MERCADO;COMERCIALIZACIÓN
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012.
Citación : Arrellano Galárraga, Ana Carolina. Reinoso Granja, Daniel (2012). Plan de negocios para la elaboración y distribución de periódico con información deportiva nacional en la ciudad de Quito. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 195 p.
Resumen : Los periódicos que interviene actualmente en el mercado no ofrecen al publico una cobertura completa de los deportes que se practican en el Ecuador, a excepción del fútbol. Tras observar esta falta de información y apoyo, surge la idea de crear un periódico dedicado exclusivamente al ámbito deportivo...
Descripción : The mass-media currently in the market does not offer the public a complete coverage of the sports practiced in Ecuador, except football. After noting the lack of information and support, the idea of creating a newspaper devoted exclusively to sport, was born. Only in Pichincha there are over 30 different sports that are practiced by thousands of athletes who daily sacrifice time and effort and are not recognized or even supported with what they need in order to go forward. The objective of this product is to become a source of information which will not only publish Ecuadorian sporting news, but will also promote and improve the quality of life of the population, by encouraging active participation in sport. The product will be presented in two formats: printed and web-based. Two different groups would therefore be covered, and a spot in the local market would be quickly achieved. At the same time, it would become a very good choice for advertisers, who see this product as a good option to attract more customers and therefore greater profit for their companies. By offering a quality product and providing special and immediate attention to any requirements, it would generate a feeling of total satisfaction to the clients, readers and business sponsors. Within the chapters of this business plan, we will investigate, analyze and determine the feasibility of implementing this project, by taking advantage of the different factors that represent a potential financial benefit for the investors.
URI : http://dspace.udla.edu.ec/handle/33000/2187
Aparece en las colecciones: Ingeniería Comercial

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