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Tipo de material : bachelorThesis
Título : Plan de negocios para la implementación de un restaurante turístico en Pujilí-Cotopaxi
Autor : Quishpe Quitiguña, Rosa Catherine
Vizcaíno Vélez, Jenny Fernando
Tutor : Oviedo Torres, Galo Xavier
Palabras clave : NEGOCIO;TURISMO;MARKETING;EMPRESA
Fecha de publicación : 2011
Editorial : Quito: Universidad de las Américas, 2011.
Citación : Quishpe Quitiguña, Rosa Catherine. Vizcaino Vélez, Jenny Fernando (2011) Plan de negocios para la implementación de un restaurante turístico en Pujilí-Cotopaxi. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 132 p.
Resumen : Micuna Ruphay, será una empresa que manifieste en su diseño y en sus productos una íntima relación con la naturaleza, el confort y el son de la serranía ecuatoriana. El Negocio se orienta a ofrecer un servicio gastronómico de calidad principalmente para atender los requerimientos de familias localizadas en las ciudades de Quito, Latacunga y Ambato, que buscan un adecuado lugar para degustar comida típica ecuatoriana en Pujilí-Cotopaxi y aquellas personas con ansias de convivir con la naturaleza que demanden relax y recreación. El valor agregado del negocio será el servicio personalizado, dándole al cliente el espacio y privacidad que busca. Se contará con áreas de juegos, ambiente para niños, artesanías de la zona, y la creatividad en la presentación de los platos. Varios factores macros en el área económica y social favorecen el servicio y éxito del restaurante como el impulso a la industria turística; pero también existen fuerzas económicas que alimentan el riesgo de la empresa como la estabilidad política, índice de precios entre otros. Analizando el micro entorno, se ha determinado amenazas como entrada de nuevos competidores y oportunidades para el servicio como mejoramiento de infraestructura vial que favorece al negocio...
Descripción : Micuna Ruphay will be an operation that will express, from its design and products a close relationship with Nature, the comfort and feeling of the Ecuadorian highlands. The business will be oriented to offer a quality gastronomic service to comply with food requirements of families coming from Quito, Latacunga and Ambato, people that are looking for the right place where they can enjoy typical Ecuadorian dishes in Pujilí-Cotopaxi. Persons who are anxious of being in harmony with nature and demand relax and recreation. The added value of the business will be a personalized service, providing clients the appropriate space and privacy. To the creative presentation of dishes, the restaurant will add areas of entertainment for children and handicrafts spaces. Many macro-economic and social factors favor the operation and success of the restaurant, which will provide impulse to the touristic industry in the area; however, there are external economic forces that represent a risk for the company, like the political instability and the increase of prices, among others. Reviewing the micro environment, we have been able to identify threats like the appearance of new competitors, but also opportunities for a better service, like the improvement of the road infrastructure, that will favor the business. The market study undertaken through personal polls with adult people in the cities of Quito, Ambato and Latacunga, the interviews with experts that operate big restaurant chains, the criteria of experts in the industry and successful family businesses operators, were complemented with information obtained in focal groups, all of which provided a positive business environment, the acceptance of the location and the dishes to be offered by the restaurant. To start activities the company will require an initial investment of US $. 143,336.49 American dollars that will be financed with personal funds and bank loans. Micuna Ruphay will be an operation that will express, from its design and products a close relationship with Nature, the comfort and feeling of the Ecuadorian highlands. The business will be oriented to offer a quality gastronomic service to comply with food requirements of families coming from Quito, Latacunga and Ambato, people that are looking for the right place where they can enjoy typical Ecuadorian dishes in Pujilí-Cotopaxi. Persons who are anxious of being in harmony with nature and demand relax and recreation. The added value of the business will be a personalized service, providing clients the appropriate space and privacy. To the creative presentation of dishes, the restaurant will add areas of entertainment for children and handicrafts spaces. Many macro-economic and social factors favor the operation and success of the restaurant, which will provide impulse to the touristic industry in the area; however, there are external economic forces that represent a risk for the company, like the political instability and the increase of prices, among others. Reviewing the micro environment, we have been able to identify threats like the appearance of new competitors, but also opportunities for a better service, like the improvement of the road infrastructure, that will favor the business. The market study undertaken through personal polls with adult people in the cities of Quito, Ambato and Latacunga, the interviews with experts that operate big restaurant chains, the criteria of experts in the industry and successful family businesses operators, were complemented with information obtained in focal groups, all of which provided a positive business environment, the acceptance of the location and the dishes to be offered by the restaurant. To start activities the company will require an initial investment of US $. 143,336.49 American dollars that will be financed with personal funds and bank loans. There are three economic scenarios for the cash flow that will support a five years period, where the evaluated financial indicators show positive rates of return for the investors as well as attractive net present value.There are three economic scenarios for the cash flow that will support a five years period, where the evaluated financial indicators show positive rates of return for the investors as well as attractive net present value.
URI : http://dspace.udla.edu.ec/handle/33000/2185
Aparece en las colecciones: Ingeniería Comercial

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