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Tipo de material : bachelorThesis
Título : Plan de negocios para la elaboración y comercialización de bebidas adelgazantes a base de Pomarrosa
Autor : Albán Cansino, Lizeth Karina
Tutor : Torres Fernández, José Patricio
Palabras clave : INDUSTRIA;ADMINISTRACIÓN;MERCADO;COMERCIALIZACIÓN
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012.
Citación : Albán Cansino, Lizeth Karina (2012). Plan de negocios para la elaboración y comercialización de bebidas adelgazantes a base de Pomarrosa. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 215 p.
Resumen : En el mundo actual existe una demanda creciente de productos dieteticos, beneficiosos para la salud de la persona. Por esta razón se ha visto la necesidad de introducir al mercado una nueva bebida adelgazante a base de pomarrosa. SI bien es cierto, es un mercado que cuenta con marcas de bebidas adelgazantes posicionadas, las mismas que no cubren las necesidades de las personas en su totalidad, por eso se intuye que la nueva bebida tendrá gran acogida por parte de los consumidores...
Descripción : Nowadays world there is a growing demand for diet products, health benefits of people. For this reason has been the need to introduce new market-based slimming drink rose apple. While it is a market that already has positioned beverage brands they do not meet the needs of people as a whole, and we believe that the new drink will be well received by consumers. The rose apple is a fruit totally unknown to the people of Quito, unaware that it is healthy and helps prevent diseases caused by being overweight. In other countries rose apple is widely consumed in various products for their nutritional benefits. Customer due to lack of knowledge, you can avoid the purchase, which must be countered with mass advertising. Consumers can change their preferences and choose for a new drink with a pleasant taste, thanks to appropriate advertising strategies. The target segment to which this project is geared people over 18 years, no doubt, will consume the product when using appropriate publicity is achieved through attention and fidelity, with market penetration, adapting the based slimming drink rose apple to the different tastes and preferences of consumers, without forgetting that we live in constant change. Each day the number of overweight people, and increases the awareness of people to look after your health, drink completely healthy, with power to lose weight, along with an exercise routine and healthy food, has a good future. The investment of this project is significant because the machinery required for the transformation process of slimming drinks.
URI : http://dspace.udla.edu.ec/handle/33000/2180
Aparece en las colecciones: Ingeniería Comercial

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