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Tipo de material : masterThesis
Título : Diagnóstico de la eficacia y eficiencia de la intranet existente en el Municipio del Distrito Metropolitano de Quito
Autor : Arroyo Miño, Irene Paola
Naranjo García, Johanna Monserrat
Tutor : Vásquez Calahorrano, Segundo Miguel
Palabras clave : COMUNICACIÓN ORGANIZACIONAL;PROCESO DE COMUNICACIÓN;COMUNICACIÓN EN RED;REDES DE COMPUTADORAS;IDENTIDAD CORPORATIVA;RECEPCIÓN Y APROPIACIÓN DE LA COMUNICACIÓN
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012
Citación : Arroyo Miño, I. P.; Naranjo García, J. M. (2012). Diagnóstico de la eficacia y eficiencia de la intranet existente en el Municipio del Distrito Metropolitana de Quito (Tesis de maestría). Universidad de las Américas, Quito.
Resumen : El Municipio del Distrito Metropolitano de Quito cuenta con un total de 7134 colaboradores. Todos tienen un usuario que les permite acceder a la intranet institucional del cabildo y a los servicios que esta plataforma pone a su disposición...
Descripción : The Metropolitan District of Quito (MDMQ) has a total of 7134 employees. All of the people have a user that allows them to access to the institutional intranet council and the services that this platform offers. However, in the time that this communication channel is online it has not been evaluated the penetration and effectiveness of the several stakeholders that this system is focus in. The objective of this thesis is to analyze the effectiveness and efficiency of the existent intranet in the Metropolitan District of Quito. For this work it is made an evaluation research, a type of applied research, that has an special goal different to the basic research that is not to the discover knowledge but places special emphasis on the effectiveness and utility of social intervention programs. To achieve the proposed objective by applying this kind of research, we developed a methodological mix includes: In-depth interviews, surveys, heuristic evaluation of the intranet and focus group. Once these procedures were developed it is determined that the intranet is a good channel for generating a sense of belonging in an institution like the Metropolitan District of Quito. However, this current structure and operation do not reflect the needs and expectations of its workforce. For this reason it is recommended the modernization of the platform with the formation of a multidisciplinary team capable of delivering a vision to merge with the communication technique in user benefits of the intranet. Into this process is suggested to involve actively with partners and through the various tools (publishing content, internal social networks) promote more efficient communication and processes which take a leap into an internal communication where users can be managers and ambassadors of the services offered by their workplace.e
URI : http://dspace.udla.edu.ec/handle/33000/2102
Aparece en las colecciones: Maestría en Dirección de Comunicación Empresarial e Institucional

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