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dc.contributor.advisorGranja Díaz, Wellington Patricio-
dc.creatorDíaz Cáceres, María José-
dc.creatorVargas Bonilla, Eliana Carolina-
dc.date.accessioned2015-06-24T17:37:42Z-
dc.date.available2015-06-24T17:37:42Z-
dc.date.issued2011-
dc.identifier.citationDíaz Cáceres, M. J.; Vargas Bonilla, E. C. (2011). Aplicación de diseño gráfico e industrial para la creación de marca e imagen corporativa, envases y embalajes para las organizaciones de segundo grado pertenecientes al proyecto de fortalecimiento de la cadena del fréjol en la sierra norte del Ecuador (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TDGI-2011-05-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/1977-
dc.descriptionThe origin of a new organization requires a new name and a new image, performed on par with the proposal of the brand. COPCOLES organization whose name is given to the legacy left by the Project for Strengthening the Chain of beans in the Northern Sierra of Ecuador (FORCAFREJOL), apply the work of a brand and corporate image for the organization and Forcafréjol product launch, sale longs to reach large markets and supermarkets all around the country. The main objective set by FORCAFRÉJOL remains within this entity and its parent: the bean. The purpose of this organization and the consortium is to expand its market in the field of marketing of legumes especially in the north of Ecuador and south-western Colombia. That is, reach a national market as a staple for quality nutrition care, and constant generating higher income for rural families maintaining their appellation of origin. Our objectives were to describe the work done by FORCAFREJOL (beans Strengthening Project in the Sierra Norte del Ecuador) and identifying projects of socio-economic support for small and medium producers in the Northern Sierra of Ecuador. Set the main products of crops in the area giving importance to the beans to promote marketing. Recognize the ancestral culture of the provinces of Imbabura and Carchi to identify the area in the product. Unifying concepts of graphic and industrial design applicable to the generation of image and marketing of beans. Analyze the current situation of the Federation of Legumes in the Northern Sierra of Ecuador, its products, the image they project to their markets. Develop a proposal for implementation of design strategies for branding, corporate image, packaging and recognized representative of the product and population for marketing within and outside of Ecuador. As a result of the completion of the project, deliver a complete brand and image quality, which represents producers, production areas and beliefs in a single image.en
dc.description.abstractEl origen de una reciente organización requiere de un nuevo nombre y una nueva imagen, realizado a la par con la propuesta de la marca…es_ES
dc.format.extent146 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2011es_ES
dc.rightsopenAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/es_ES
dc.subjectPEDAGOGÍAes_ES
dc.subjectDISEÑO INTEGRALes_ES
dc.subjectPRODUCCIÓNes_ES
dc.subjectPROMOCIÓNes_ES
dc.titleAplicación de diseño gráfico e industrial para la creación de marca e imagen corporativa, envases y embalajes para las organizaciones de segundo grado pertenecientes al proyecto de fortalecimiento de la cadena del fréjol en la sierra norte del Ecuadores_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Licenciatura en Diseño Gráfico e Industrial

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