Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/1977
Tipo de material : bachelorThesis
Título : Aplicación de diseño gráfico e industrial para la creación de marca e imagen corporativa, envases y embalajes para las organizaciones de segundo grado pertenecientes al proyecto de fortalecimiento de la cadena del fréjol en la sierra norte del Ecuador
Autor : Díaz Cáceres, María José
Vargas Bonilla, Eliana Carolina
Tutor : Granja Díaz, Wellington Patricio
Palabras clave : PEDAGOGÍA;DISEÑO INTEGRAL;PRODUCCIÓN;PROMOCIÓN
Fecha de publicación : 2011
Editorial : Quito: Universidad de las Américas, 2011
Citación : Díaz Cáceres, M. J.; Vargas Bonilla, E. C. (2011). Aplicación de diseño gráfico e industrial para la creación de marca e imagen corporativa, envases y embalajes para las organizaciones de segundo grado pertenecientes al proyecto de fortalecimiento de la cadena del fréjol en la sierra norte del Ecuador (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El origen de una reciente organización requiere de un nuevo nombre y una nueva imagen, realizado a la par con la propuesta de la marca…
Descripción : The origin of a new organization requires a new name and a new image, performed on par with the proposal of the brand. COPCOLES organization whose name is given to the legacy left by the Project for Strengthening the Chain of beans in the Northern Sierra of Ecuador (FORCAFREJOL), apply the work of a brand and corporate image for the organization and Forcafréjol product launch, sale longs to reach large markets and supermarkets all around the country. The main objective set by FORCAFRÉJOL remains within this entity and its parent: the bean. The purpose of this organization and the consortium is to expand its market in the field of marketing of legumes especially in the north of Ecuador and south-western Colombia. That is, reach a national market as a staple for quality nutrition care, and constant generating higher income for rural families maintaining their appellation of origin. Our objectives were to describe the work done by FORCAFREJOL (beans Strengthening Project in the Sierra Norte del Ecuador) and identifying projects of socio-economic support for small and medium producers in the Northern Sierra of Ecuador. Set the main products of crops in the area giving importance to the beans to promote marketing. Recognize the ancestral culture of the provinces of Imbabura and Carchi to identify the area in the product. Unifying concepts of graphic and industrial design applicable to the generation of image and marketing of beans. Analyze the current situation of the Federation of Legumes in the Northern Sierra of Ecuador, its products, the image they project to their markets. Develop a proposal for implementation of design strategies for branding, corporate image, packaging and recognized representative of the product and population for marketing within and outside of Ecuador. As a result of the completion of the project, deliver a complete brand and image quality, which represents producers, production areas and beliefs in a single image.
URI : http://dspace.udla.edu.ec/handle/33000/1977
Aparece en las colecciones: Licenciatura en Diseño Gráfico e Industrial

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
UDLA-EC-TDGI-2011-05.pdfTESIS A TEXTO COMPLETO5,48 MBAdobe PDFVista previa
Visualizar/Abrir


Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons Creative Commons