Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/1853
Registro completo de metadatos
Campo DC Valor Lengua/Idioma
dc.contributor.advisorArmas Cárdenas, Niky Edison-
dc.creatorLlerena Cadena, Andrea Carolina-
dc.date.accessioned2015-06-22T13:17:27Z-
dc.date.available2015-06-22T13:17:27Z-
dc.date.issued2012-
dc.identifier.citationLlerena Cadena, A. C. (2012). Plan de negocios para la importación de montacargas nuevos y usados con sistema de combustión interna y eléctrica, en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINI-2012-36-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/1853-
dc.descriptionThe present work consists in developing a business plan for the creation of the company “ICM” (Importer and Distributor of Forklifts), to be principally engaged in the importation and sale of new and used forklifts with internal combustion system electricity in the city of Quito, in order to provide a range of machinery in accordance with the budgets of the target market. ICM will enter the Ecuadorian market as a new option in the forklift market through differentiation strategy based on providing a comprehensive customer service, in order to build trust. The development of industrial parks in the city creates a great opportunity for this type of machinery, the same processes and speeds up the decline in resources such as space, time and labor. In addition, ICM aims to consolidate as a company specializing in forklifts, to provide comprehensive advice on the process and operating machinery. The market segments that we will try to enter are industries, textiles and plastics, as well as companies involved in freight forwarding, warehousing and logistics. According to this approach, we propose an alternative business that meets the requirements and needs of customers through the raid on import activities to reduce lead times, through the implementation of strategies with international suppliers and transport operators. The financial analysis states that it requires an initial investment of approximately USD 182,267, of which forty percent will be financed by debt. The Net Present Value (NPV) in the normal levered up scene is USD 193,847 and the Internal Return Rate (IRR) is 60.85 percent, it was concluded that the business is viable.en
dc.description.abstractLa presente tesis consiste en el desarrollo de un plan de negocios para la creación de la empresa ICM importadora y Comercializadora de Monatacargas, que tendrá como actividad principal la importación y venta de montacargas nuevos y usados, con sistema de combustión interna y eléctrica.es_ES
dc.format.extent319 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2012.es_ES
dc.rightsopenAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/es_ES
dc.subjectPLANEACIÓN EMPRESARIALes_ES
dc.subjectEMPRESAS COMERCIALESes_ES
dc.subjectIMPORTACIONESes_ES
dc.subjectMAQUINARIAes_ES
dc.titlePlan de negocios para la importación de montacargas nuevos y usados con sistema de combustión interna y eléctrica, en la ciudad de Quitoes_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería en Negocios Internacionales

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
UDLA-EC-TINI-2012-36.pdfTESIS A TEXTO COMPLETO19,78 MBAdobe PDFVista previa
Visualizar/Abrir


Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons Creative Commons