Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/1826
Registro completo de metadatos
Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.advisor | Troya Zurita, Edwin | - |
dc.creator | Mesa Jaramillo, María Magdalena | - |
dc.creator | Ramos Vergara, Paula Andrea | - |
dc.date.accessioned | 2015-06-19T16:56:09Z | - |
dc.date.available | 2015-06-19T16:56:09Z | - |
dc.date.issued | 2002 | - |
dc.identifier.citation | Mesa Jaramillo, M. M.; Ramos Vergara, P. A. (2002). Planeación y desarrollo de campaña publicitaria para cafetería restaurant Stop (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
dc.identifier.other | UDLA-EC-TPU-2002-05 | - |
dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/1826 | - |
dc.description | The purpose of this work is to develop an advertising campaign that stimulates the increase in sales of the Cafeteria-Restaurant Stop. To develop the campaign, it was first necessary to collect all the information regarding the service, competence and target market, in order to establish the current status of the image of the establishment. The investigation revealed the acceptance of the service by the consumer, but also demonstrated from the analysis of the current image, that this was not very defined; in addition, that it did not offer anything new being this perceived by the great majority of the clientele. Therefore, a change of image was imperative to regain the attention of the target group. To develop the campaign, a proposal was made for a new logo, which reflects the already defined positioning of the place. The campaign that was developed has the purpose of making known the new image of the place, through a classic, simple and cordial tone; in addition, to reflect a casual atmosphere. The concept revolves around showing the variety of simple dishes, but very provocative. With an invitation phrase: Give yourself a treat, stop at the Stop. From the planning of this advertising campaign it is concluded that, without proper planning, it is impossible to establish the proper direction of the communication so that it is successful. | en |
dc.description.abstract | La finalidad de este trabajo es desarrollar una campaña publicitaria que estimule el aumento de las ventas de la Cafetería - Restaurante Stop... | es_ES |
dc.format.extent | 97 p. | es_ES |
dc.language.iso | spa | es_ES |
dc.publisher | Quito: Universidad de las Américas, 2002 | es_ES |
dc.rights | openAccess | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
dc.subject | CAMPAÑAS PUBLICITARIAS | es_ES |
dc.subject | RESTAURANTES | es_ES |
dc.subject | CAFETERÍAS | es_ES |
dc.title | Planeación y desarrollo de campaña publicitaria para cafetería restaurant Stop | es_ES |
dc.type | bachelorThesis | es_ES |
Aparece en las colecciones: | Licenciatura en Publicidad |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
---|---|---|---|---|
UDLA-EC-TPU-2002-05.pdf | 29,02 MB | Adobe PDF | Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons