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http://dspace.udla.edu.ec/handle/33000/1726Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Durán Almeida, Patricio Rafael | - |
| dc.creator | Cornu Medina, Carol | - |
| dc.creator | Pérez Domínguez, Fernanda Elizabeth | - |
| dc.date.accessioned | 2015-06-17T20:25:44Z | - |
| dc.date.available | 2015-06-17T20:25:44Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | Cornu Medina, C.; Pérez Domínguez, F. E. (2011). Plan de negocios para implementar una empresa procesadora y exportadora de fruta tropical congelada (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2011-03 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/1726 | - |
| dc.description | This project constitutes a business plan for the implementation of a processor and exporter of frozen tropical fruit, for which calls for an analysis of environment of Ecuador and target market. It determines the sector and the industry in which the company belongs, while at the same time establishes the important aspects such as: mission, vision, objectives, Porter forces and SWOT (strengths, weakness, opportunities and threats). The Market Research chapter is a qualitative study to identify potential customers, define the size, niche market and competitive analysis, in which they have interviews with experts in terms of processes and market knowledge. The Marketing Plan chapter identifies activities that focus on marketing strategies (product, price, place and promotion), further establishing the sales methods and tactics applied in advertising and distribution companies. The Design and Development Plan sets out possible difficulties and risks which a company could experience, so that it can identify possible solutions, in addition to planning the diversification of the product range. The Operations Plan details the process of industrialization of fruit which specifies the requirements of raw materials and equipment, tools and details of the processing plant infrastructure. Within the Management Team, they discuss the roles of each member of the organization, and establish the rights, restrictions and obligations of shareholders and investors in the company. The schedule is set which specifies the time where activities begin until the first sale of the merchandise. | en |
| dc.description.abstract | En la investigación dada por parte del Dr. Mckay sobre fluorosis iniciada en el año 1901, que noto en la comunidad de Colorado Spring manchas de color café en los niños, que se creía fueron producto de la leche de calidad disminuida, gran cantidad de calcio en el agua y excesiva alimentación con carne de cerdo… | es_ES |
| dc.format.extent | 195 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2011 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
| dc.subject | PRODUCCIÓN ALIMENTARIA | es_ES |
| dc.subject | ALIMENTOS CONGELADOS | es_ES |
| dc.subject | FRUTAS | es_ES |
| dc.title | Plan de negocios para implementar una empresa procesadora y exportadora de fruta tropical congelada | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2011-03.pdf | TESIS A TEXTO COMPLETO | 2,5 MB | Adobe PDF |  Visualizar/Abrir |
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