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http://dspace.udla.edu.ec/handle/33000/1683Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Torres Núñez, Juan Carlos | - |
| dc.creator | Alomía Arias, Pablo Andrés | - |
| dc.creator | Torres Iglesias, Andrés Ricardo | - |
| dc.date.accessioned | 2015-06-17T18:57:09Z | - |
| dc.date.available | 2015-06-17T18:57:09Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | Alomía Arias, P. A.; Torres Iglesias, A. R. (2011). Plan de negocios para la creación de una fábrica y local para la comercialización de ropa personalizada para, hombres en la ciudad de Quito, Ecuador (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2011-27 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/1683 | - |
| dc.description | Show Room Nui is a company domiciled in the city of Quito, dedicated to the trade of custom clothing (shirts, shirts and ties) for men, the same as well as its physical location, will have a web address to through an innovative and attractive web page in which the potential audience can interact by creating their own designs, in an easy and fun. To analyze the environment was made a recognition of the micro and macro factors, examining the sector, industry and business, Porter's five competitive forces, plus opportunities and threats in the market and the strengths and weaknesses of the business. The market research, which has allowed the proposed objectives aimed at determining the perspective of customers and potential customers on clothing, giving us quatitative and qualitative results. Concluding that there is a business opportunity and that the products are attractive to people. In adition this investigation showed that the proposed target market is men from 18 years of social stratum medium, medium high and high, which are domiciled in the city of Quito, specifically, in the north of the city and the valleys. To establish the necessary structure for the company, we have evaluated all the basic areas and have established the ranges, locations, logistics, among others, constitute an organizational structure, according to the ideals and the size required for the operation, together by establishing a strategic plan with mission, vision, values, skills and goals by area, with a projection of five years. | en |
| dc.description.abstract | Nui Show Room será una empresa domiciliada en la ciudad de Quito, dedicada a la comercialización de prendas de vestir personalizadas: camisas, camisetas y corbatas para hombres, la misma que además de su local físico, contará con una dirección en internet, a través de una novedosa y llamativa página web en la cual el público potencial podrá interactuar creando sus propios diseños, de una forma fácil y divertida... | es_ES |
| dc.format.extent | 216 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2011. | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | INDUSTRIA TEXTIL | es_ES |
| dc.subject | PRODUCTOS PERSONALIZADOS | es_ES |
| dc.subject | ROPA | es_ES |
| dc.subject | QUITO-ECUADOR | es_ES |
| dc.title | Plan de negocios para la creación de una fábrica y local para la comercialización de ropa personalizada para, hombres en la ciudad de Quito, Ecuador | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2011-27.pdf | TESIS A TEXTO COMPLETO | 1,68 MB | Adobe PDF |  Visualizar/Abrir |
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