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Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de una empresa de elaboración y comercialización de productos de papel reciclado, para toda ocasión en Quito
Autor : Lema Masaquiza, Jenny Adriana
Ortiz Hidalgo, María Isabel
Tutor : Aguirre Idrovo, Renzo Xavier
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012.
Citación : Lema Masaquiza, J. A.; Ortiz Hidalgo, M. I. (2012). Plan de negocios para la creación de una empresa de elaboración y comercialización de productos de papel reciclado, para toda ocasión en Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente plan de negocios representa una alternativa para el ahorro de energía y la conservación de los recursos naturales del planeta, teniendo en cuenta que, en los últimos años, los efectos del calentamiento global han sido más notorios, y que la tala indiscriminada de árboles se ha incrementado...
Descripción : This business plan shows an alternative to save energy and preserve the natural resources around the world. Because last years global warming effects have been clear, being one of them the deforestation. That is why born this idea to make that population have conscience and start using products made with recycled paper for different or special occasions. Eco-creative, identify one chance at the market, taking like bases the few competence that exists and that unknown product. The strategy to forward is differentiation, with high quality products, new, competitive prices and excellent time delivery. Also, one aggressive publicity through social networks, web pages, stands, and becoming part of craft fairs in order to introduce all the benefits that works with our recycled paper. This business is focus with ecologic tendency, between 16 and 50 years, with mid-high social class, that live in Quito. That is why the selling of these products is since one shop and through big stationery and shops that are part of the most commercial places. Inside of the team work the Company will be with 6 workers with them administrative and operative functions defined, allowing a good labor environment with excellent communication to work with effectiveness and efficiency. Business analysis was made for the first five years, under leveraged sceneries and profitable leveraged in both cases, so the IRR above all these sceneries are bigger than the opportunity cost. Being the best choice a credit bank that will allow achieve an IRR higher of 87,7%, VPN of USD 22.030,53, at a cost of opportunity of 19%. The initial investment is of 18.781,82 and the capital structure of Eco-creative will be by the following way: the 48% will be social capital and 52% will make it through financial institution.
URI : http://dspace.udla.edu.ec/handle/33000/1657
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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