Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/1631
Tipo de material : bachelorThesis
Título : Plan de negocios para la exportación de tilapia roja enlatada a los Estados Unidos
Autor : Alcívar Cajas, Patricia Natalie
Córdova Samaniego, Andrés Esteban
Tutor : Aguirre Idrovo, Renzo Xavier
Palabras clave : PLANEACIÓN EMPRESARIAL;EXPORTACIONES;ALIMENTOS EN CONSERVA;PESCADO;ECUADOR-ESTADOS UNIDOS
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012.
Citación : Alcívar Cajas, P. N.; Córdova Samaniego, A. E. (2012). Plan de negocios para la exportación de tilapia roja enlatada a los Estados Unidos (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : EXPORT TILAPIA, es una empresa nueva cuyo objetivo principal es exportar conservas de productos del mar al mercado americano...
Descripción : EXPORT-TILAPIA is a new company whose main objective is to export canned seafood products to the American market. The target market is the state of Florida, but the company concentrates its efforts on satisfy the demand of three important cities: Miami, Tampa and Jacksonville. To carry out the export process, the company uses marketing and communication strategies focused on value added and differentiation that the product is offering to the consumers compared to the one that is already on the market, highlighting its nutrition benefits, flavor and quality. To determine the business viability bearing in mind that the company is new in the international market, the project performed a descriptive-conclusive research using qualitative methodology. EXPORT-TILAPIA offers canned tilapia in two presentations: tilapia in saltwater and tilapia in oil, everything is hundred percent natural and selected under the highest standards of quality. The project idea is to export the Ecuadorian tilapia that is well positioned in the American market like commodity as a manufactured product in order to keep in clients minds an image of quality and difference at the moment of purchase the product.
URI : http://dspace.udla.edu.ec/handle/33000/1631
Aparece en las colecciones: Ingeniería en Negocios Internacionales

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
UDLA-EC-TINI-2012-28.pdfTESIS A TEXTO COMPLETO6,06 MBAdobe PDFVista previa
Visualizar/Abrir


Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons Creative Commons