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Tipo de material : bachelorThesis
Título : Plan de negocio para la producción y exportación de zarandaja a la India
Autor : Flores Pogo, Mayra Cristina
Tutor : Durán Almeida, Patricio Rafael
Fecha de publicación : 2013
Editorial : Quito: Universidad de las Américas, 2013.
Citación : Flores Pogo, M. C. (2013). Plan de negocio para la producción y exportación de zarandaja a la India (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : De los estudios realizados a nivel económico en las previsiones de crecimiento de la economía se evidencia que la India ha logrado el 10 por ciento en 2010, al 9 por ciento en 2011 especialmente positivo si se compara con la media mundial cercana al 4 por ciento para esos años, y en contraste con el lento crecimiento y las altas tasas de desempleo registradas por un gran número de las economías desarrolladas...
Descripción : From studies in economic growth in the economy is evident that India has achieved 10% in 2010 and 9% in 2011 (this shows that it has been positive when compared to the world average of 4% for those years, and in contrast to the slow growth and high unemployment rates for a large number of developed economies) and 7% in 2012. Today is the 4th largest economy, with high expectancy to reach 3rd place before 2015 (surpassing Japan). This country excels with the 2nd largest market, with more than 1,200 million consumers (17% of the world total), growing at a considerable pace, with more than a quarter of its population under 25 years old. When looking at what costumers consume, we know that they love sour food legumes, so the idea focuses on the production and export of zarandaja. The zarandaja bean is an herbaceous climbing plant, rich in protein, carbohydrates and minerals, maintains a high fiber content helps maintain healthy cholesterol levels and reduces the risk of diabetes, it is used in salads, piqueo, sides and is an important ingredient of northern ceviche. When analyzing the market, it was confirmed that India is a growing market, in recent years there has been an increase in the middle class, with deeper studies, we conclude that by the year 2015, India will import 100% of these products, which means that for Ecuador is a great avantage for this sector since the country has not been exploited in agriculture. The profile of the consumer and competition was defined according to the results of the investigation. For the importation of products into this country we have to take variables such as taxes, restrictions, concentration of population, income and vary by region or city where you will sell into account. We will apply direct sales to distributors; to obtain contact is necessary for membership in the Chamber of Commerce of India, since they contribute efficiently to conduct negotiations. The company will produce in the province of Loja, in the village of Catacocha, and in order to meet the demanded stablish inclusive business strategies with the inhabitants of the region to improve production levels, contributing technical assistance and technological inputs. The estimated initial investment is USD 656.387,00 for the project implementation. Under a normal scenario, with a leverage ratio of 90%, at a rate of 10%, you get an Internal Rate of Return-IRR of 42% and a Net Present Value-NPV USD 691.979,00 demonstrating financial viability of the project.
URI : http://dspace.udla.edu.ec/handle/33000/1572
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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