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dc.contributor.advisorHerrera Peña, Manuel María-
dc.creatorDefaz Ontaneda, María de Fátima-
dc.date.accessioned2015-06-15T22:11:20Z-
dc.date.available2015-06-15T22:11:20Z-
dc.date.issued2014-
dc.identifier.citationDefaz Ontaneda, M. F. (2014). Plan de mejoramiento de la empresa artesanal consuelitos en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINI-2014-06-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/1467-
dc.descriptionThe craft business Consuelitos is an Ecuadorian MIPYMES; its growth was achieved due to the craft and empirical focus of its founder. Therefore, the formality in the operative and administrative processes is a difficult task for the management, due to the lack of knowledge of the methods to analyze and improve the business performance. The author, daughter of the owner, puts in consideration of the business administration the present improvement plan, which contains an internal and external diagnosis to detect improvement opportunities, growth and recognition in the commercial market in the city of Quito. In the internal and external analysis, administrative and operative failures were found, which should be corrected in order to reinforce the existing strengths; it was also noted that the industry shows a growth of 22.95% during the period 2007-2012, outstanding among other economic activities, the manufacture of textile products, which reveals an opportunity within the commercial market. Through the market research performed, it was determined that Consuelitos should offer a variety of models and to strengthen the product quality to satisfy its current customers. Also, other opportunities were detected regarding the demand of quality and exclusive designs. The FODA analysis allowed defining the improvement goals, the areas of intervention and the strategic action in order to obtain the expected results. An implementation proposal was performed to guide the strategic improvement process, with order and control of a step-by-step accomplishment. The point of view of the involved business owner and experts, confirm the results of this analysis and allowed to identify the actions, which the company should follow to get the competitive advantage and the companys positioning desired.en
dc.description.abstractLa empresa artesanal Consuelitos es una MIPYME ecuatoriana; su crecimiento obedece al enfoque artesanal y empírico de su fundadora…es_ES
dc.format.extent223 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2014.es_ES
dc.rightsopenAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/es_ES
dc.subjectGESTIÓN ESTRATÉGICAes_ES
dc.subjectEMPRESAS COMERCIALESes_ES
dc.subjectQUITO-ECUADORes_ES
dc.titlePlan de mejoramiento de la empresa artesanal Consuelitos en la ciudad de Quitoes_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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