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dc.contributor.advisorTorres Contreras, Diego Patricio-
dc.creatorChiriboga Duque, Pamela Miroslava-
dc.date.accessioned2015-06-15T21:13:51Z-
dc.date.available2015-06-15T21:13:51Z-
dc.date.issued2014-
dc.identifier.citationChiriboga Duque, P. M. (2014). Plan de negocios para la creación de un "salad bar" en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINI-2014-17-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/1454-
dc.descriptionThe business idea of a Salad Bar is represented by the name Thani Eat Healthy. This idea comes specifically to present a different alternative to uptake market of Quito consumer habit, regarding its eating out of home. This proposal is based on making mixtures and combinations of vegetable salads, vegetables and legumes, rescuing the use of grains like quinoa and other important products from the region. Presenting the perfect portions of all food groups, is vital to a balanced diet, beyond that improve health and prevent disease that today are becoming more common at younger ages. The value proposition of Thani is to offer market of Quito a 100% Ecuadorian brand based on important nutritional values to improve consumption habits in people. More than a sales channel is intended to communicate a life style. It has been proposed ten recipes and combinations of salads with vegetables, legumes, proteins (meat and grasses), cereals, fruit and additional elements. Additionally, seeing as a potential tool to reach target market, it was decided to create a channel of e-commerce, functional and accessible to people. At digital channels will be posted all the nutritional information of the most relevant ingredients, also it is intended to encourage interaction in base of the content offering content relevant to the line of business in digital media communication. Currently Thani, the business of online salad selling, has a direct competitor covering the main areas of offices in Quito. It was searched differentiating strategies to achieve competitive advantages. One of this strategies is service and customer care, staff retention through support and professional growth; and finally the production process and assembly line. Is to say throughout the value chain of the company that will remain innovative actions to achieve the desired positioning. Finally after the project was analyzed it was concluded that Quito society has a potential target market that fits the profile of client business goal. In the financial part of the business plan is economically viable and provides project partners and investors a rate of return of 20%. The initial investment for the implementation of the business is USD 48,855.The growth rates are increasing performance and future cash flows discounted at the rate determined are positive. Profit margins are shown effective. With all the information gathered in the comparative analysis of financial data and indicators in the five years can be sustained that the proposal is attractive.en
dc.description.abstractLa idea del negocio de un Salad Bar o bar de ensaladas se ve representada a través del nombre Thani Come Sano…es_ES
dc.format.extent290 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2014.es_ES
dc.rightsopenAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/es_ES
dc.subjectESTABLECIMIENTOS DE COMIDASes_ES
dc.subjectCOCINA SALUDABLEes_ES
dc.subjectENSALADASes_ES
dc.subjectQUITO-ECUADORes_ES
dc.titlePlan de negocios para la creación de un salad bar en la ciudad de Quitoes_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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