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http://dspace.udla.edu.ec/handle/33000/1428| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para la importación y distribución de hojas de afeitar desde China para Ecuador |
| Autor : | Maldonado Da Silva, Rodrigo Vinicio |
| Tutor : | Herrera Peña, Manuel María |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;IMPORTACIONES;CHINA-ECUADOR |
| Fecha de publicación : | 2014 |
| Editorial : | Quito: Universidad de las Américas, 2014. |
| Citación : | Maldonado Da Silva, R. V. (2014). Plan de negocio para la importación y distribución de hojas de afeitar desde China para Ecuador (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La idea de importación de hojas de afeitar nace de la necesidad existente en el mercado Ecuatoriano, se elaborará un plan de negocios con la finalidad de analizar la viabilidad de importar de China hojas de afeitar con marca propia... |
| Descripción : | The idea of importation of razor blades was born in the Ecuadorian market need, drawn up a business plan with the purpose of analyzing the feasibility of importing from China razors with own brand. The business opportunity is classified in the industry of trade to the wholesale whose trend according to the gross domestic product (GDP) has had a sustained increase in the 2011 and 2012 7.2% and 9.2% respectively. The possible company name will be Super Sharp, be constituted as a limited company, its mission is to offer a product that meets all standards of quality at an affordable price meeting the need for supply of disposable razors in the Ecuador. Porters forces can observe a positive test to weigh them there is an opportunity to medium from entering the market, the market entry strategy of finds in the fifth quadrant which indicates that the company needs intensive market penetration, market development and product development strategies. To carry out market research it is concluded that there are more than 2500 hairdressers in Quito, and approximately the same amount of unregistered, also the results demonstrate that it is possible to sell a total of 26 average monthly cases amounting to a total of USD 24.086,38. To investigate and develop the marketing strategy it can be seen that there is a high sensitivity to the value of the product, so that a price low to enter the market strategy is based on the price of the product and the price of the competition. The terms of negotiation with the suppliers are based on FOB Incorterm, in which the responsibilities of the provider end once the product is on the boat. Management team is formed in the following way: a financial manager who will be responsible for the financial and operational area, a sales manager who will be responsible for the administrative and commercial area, an Assistant who will support all areas of the company, a seller and a promoter which will report their activities to the commercial Manager. The initial investment will be USD 81.679,00. Capital structure will consist of USD 40.000,00 of own capital and a loan of USD 41.679,00 will be processed, the total of assets and liabilities the first year comes to the USD 116.859,28, total sales the first year will reach the USD 148.808,20 in the first year with a total of 146 sold cartons of razor blades, the gross profit will be USD 112.968,20, the operational usefulness will be USD 46.394,28 net income will be USD 27.732,05 and the utility to the shareholders will be USD 24.876,58. It is estimated that a balance will be USD 88.270,72, he has with a VAN de USD 44.778,62 and a TIR of 34.26% demonstrating that the plan is cost-effective, viable and attractive. Financial analysis we notice that we have a positive shooting on 6 stages. Within the financial analysis, shows that 6 scenarios there is a TIR and VAN favorable. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1428 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2014-35.pdf | TESIS A TEXTO COMPLETO | 2,44 MB | Adobe PDF |  Visualizar/Abrir |
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