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http://dspace.udla.edu.ec/handle/33000/1385| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para el redireccionamiento empresarial de Modu Mobili S.A |
| Autor : | Ranghi Tartaglione, Natasha Hidalgo Maldonado, Andrea |
| Tutor : | Herrera Peña, Manuel María |
| Palabras clave : | INMOBILIARIA;PLAN DE NEGOCIO;ADMINISTRACIÓN;COMERCIALIZACIÓN |
| Fecha de publicación : | 2009 |
| Editorial : | Quito: Universidad de las Américas, 2009. |
| Citación : | Ranghi Tartaglione, N.; Hidalgo Maldonado, A. (2009). Plan de negocios para el redireccionamiento empresarial de Modu Mobili S.A. (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El objetivo del plan, es determinar si existe la oportunidad de realizar un redireccionamiento empresarial a Modu Mobili S.A., empresa constituida desde 1980, ubicada en San Antonio de Pichincha y dedicada a la fabricación de muebles modulares de madera... |
| Descripción : | The objective of this strategic business plan is to determine the opportunity for reorganizing Modu mobili S.A., a furniture company established in 1980 and located in San Antonio de Pichincha. The first chapter covers general aspects of the company i.e. current situation, key drivers for redirecting its operations and processes, and the main objectives set for this plan. Following the latter, in chapter two an overview of the industry's environment and the influence of determined variables is analyzed. Third chapter carries out a market research on target customers for Modu Mobili S.A. products with the intention of finding out their needs. In addition, need for reaching end consumers has been identified as an important step for the company to achieve. In chapter four a SWOT analysis is applied with the purpose of deepening into the examination of the company's status at present in relation to internal and external factors influencing its performance. In connection to this, fifth chapter proposes improvements that are to be taken into consideration within the production process along with investments required in order to repositioning the company to the eye of current and potential customers. It is considered that a marketing campaign will leverage the above-mentioned proposition. A financial assessment is conducted in chapter seven. The authors employed assumed figures for parameters displayed in this section e.g. investment required, working capital, direct and indirect costs, cash flow, etc. Different case scenarios applied projected a number of positive outcomes on ratios like IRR (Internal Rate of Return) and NPV (Net Present Value) for execution of a Strategic repositioning plan for Modu Mobili S.A. Chapter eight puts forward a contingency plan should oncoming factors affect the company's performance in the near future. |
| URI : | http://dspace.udla.edu.ec/handle/33000/1385 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2009-18.pdf | TESIS A TEXTO COMPLETO | 65,25 MB | Adobe PDF |  Visualizar/Abrir |
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