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http://dspace.udla.edu.ec/handle/33000/1375Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Erazo Orrego, Tamara Denise | - |
| dc.creator | Vacas Durán, Ana María | - |
| dc.date.accessioned | 2015-06-14T00:53:41Z | - |
| dc.date.available | 2015-06-14T00:53:41Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.citation | Vacas Durán, A. M. (2014). Plan de negocios para la creación de una empresa de servicios de limpieza mediante el uso de ultrasonido en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TIM-2014-09 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/1375 | - |
| dc.description | This work involves the development of a business plan for the creation of an ultrasonic cleaning company in the city of Quito. The company will start its operations by offering a blind cleaning service using ultrasound; innovative technology that optimizes washing resources, extends the life of the belongings and the work is 98% effective in disinfection and eliminating odors, smoke, germs and bacteria that are impregnated into the material. The company will be focused on health care, disease prevention and improving life quality of people in their homes. Although in the market research it was found that 96% of the surveyed population didn’t know about the service, 90% of them would be willing to try out the service. Profile and segmentation of potential consumers were detailed with research results, like the determination of competition and substitute products. The main strategy for entering the market will be specialization; this is due to the type of specialized ultrasound service to be offered and the market niche that the company will focus on. It was designed an aggressive communication plan for the dissemination of the new cleaning system, in addition to a sales department responsible for monitoring their growth. It is estimated that the initial investment required to start up the company is $43.402, which is considered for investment in fixed assets, intangible assets and working capital. In the financial analysis projections were developed considering three possible scenarios (normal, optimistic and pessimistic), in which the Net Present Value and Internal Rate of Return were positive, which will demonstrate the feasibility of the project. | en |
| dc.description.abstract | El presente trabajo consiste en la elaboración de un plan de negocios para la creación de una empresa de servicios de limpieza mediante el uso de ultrasonido en la ciudad de Quito. La empresa iniciará sus operaciones ofreciendo un servicio de limpieza de cortinas y persianas mediante el uso de ultrasonido; tecnología innovadora que optimiza recursos de lavado, prolonga la vida útil de las pertenencias y realiza un trabajo de hasta un 98por ciento de efectividad en la desinfección y eliminación de olores, humo, gérmenes y bacterias que se impregnan en los materiales. El enfoque de la empresa será el cuidado de la salud, prevención de enfermedades y mejoramiento de la calidad de vida de las personas en sus hogares… | es_ES |
| dc.format.extent | 184 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2014 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
| dc.subject | PLAN DE NEGOCIO | es_ES |
| dc.subject | PRODUCCIÓN | es_ES |
| dc.subject | COMERCIALIZACIÓN | es_ES |
| dc.subject | GESTIÓN | es_ES |
| dc.title | Plan de negocios para la creación de una empresa de servicios de limpieza mediante el uso de ultrasonido en la ciudad de Quito | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Marketing | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIM-2014-09.pdf | TESIS A TEXTO COMPLETO | 3,55 MB | Adobe PDF |  Visualizar/Abrir |
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