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http://dspace.udla.edu.ec/handle/33000/1351| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa de marketing y comunicación alternativa |
| Autor : | Arcos Narváez, Erika Daniela Ayala Tejada, Jaime Andrés |
| Tutor : | Blanco Jiménez, José Luis |
| Palabras clave : | MARKETING;ADMINISTRACIÓN;MERCADO;COMERCIALIZACIÓN |
| Fecha de publicación : | 2010 |
| Editorial : | Quito: Universidad de las Américas, 2010 |
| Citación : | Arcos Narváez, E. D.; Ayala Tejada, J.A. (2010). Plan de negocios para la creación de una empresa de marketing y comunicación alternativa (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El proyecto tiene por objetivo elaborar un plan de negocios para la creación de una empresa de Marketing y Comunicación Alternativa integral que se encargue de desarrollar: activaciones de marca, marketing interactivo, marketing de cinco sentidos, trade marketing, merchandising, desarrollos de eventos especiales lanzamientos, conferencias, conciertos, etc, desarrollo de campañas publicitarias, diseño gráfico, provisión de modelos y personal para protocolo, dirigido a empresas de consumo masivo en la ciudad de Quito.... |
| Descripción : | This proposal has as its main objective to elaborate a business plan to follow in search of creating a Marketing and Alternative Communication Company. The business plan’s objectives are to focus entirely on the development of brand activations, interactive marketing, 5 senses marketing, trade marketing, merchandising, event planning and fulfillment (launchings, conferences, concerts, etc.), graphic design, and provision of promo models and personnel protocol. It is mostly aimed toward enterprises working with mass consumption products in the city of Quito. In accordance with current research there are several enterprises that offer this service but it is the customer who is assured benefits from having a service company which can offer such a holistic service, this being a reason for taking advantage of this need and creating a new company dedicated to this type of business that offers all these services through one contact only. The main external implementation risk factors were analyzed in the micro environment evaluation through Porter’s five forces model. In order to know publicity and advertisement industry in greater detail, specifically the alternative communication area, we did a market research activity that was divided into two areas: qualitative and quantitative. We used different tools like: interviews of experts in the areas of marketing and interviewing, the same which allowed us to identify the possibly opportunities for our own company and possible potential customers… |
| URI : | http://dspace.udla.edu.ec/handle/33000/1351 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2010-10.pdf | TESIS A TEXTO COMPLETO | 2,81 MB | Adobe PDF |  Visualizar/Abrir |
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