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http://dspace.udla.edu.ec/handle/33000/13203| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de un bar Bowling en el Valle de los Chillos con diseño en los años 80 |
| Autor : | Alcocer Tapia, Santiago Pabel |
| Tutor : | Vega Núñez, Francisco Javier |
| Palabras clave : | INSTALACIONES DEPORTIVAS;CENTROS DE RECREACIÓN;ADMINISTRACIÓN DEPORTIVA;EMPRESAS DE SERVICIOS |
| Fecha de publicación : | 2020 |
| Editorial : | Quito: Universidad de las Américas, 2020 |
| Citación : | Alcocer, S. (2020). Plan de negocios para la creación de un bar Bowling en el Valle de los Chillos con diseño en los años 80 (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios se orienta a la creación de un bar bowling en el valle de los Chillos con diseño en los años 80, está enfocado principalmente para todas aquellas personas que disfruten del deporte de bolos en un ambiente agradable... |
| Descripción : | The present business plan is oriented to the creation of a bowling bar in the Chillos Valley with design in the 80s, it is focus mainly for all those people who enjoy the sport of owling in a pleasant atmosphere. The establishment will offer a different service, this because currently there is no entertainment center similar to the one mentioned in this business plan. When carrying out a PEST and PORTER analysis, it was possible to demonstrate that the industry under the CIUU R9311.04, does not hay direct competition in the sector, however it has multiple substitutes in the entertainment industry such as the exhibition of cinematographic productions (J5914.00), activities of preparation and service of drinks for its immediate consumption in: bars (I5630.01). After carrying out the qualitative and quantitative research, it was determined that this business idea will be positive for the massification of industry in the sector. In addition, it was determinated that potential customers will be the inhabitants of the Chillos, Cumbayá and Tumbaco valleys, between the ages of 15 and 49, from socioeconomic strata A, B, C, who are physically active or have a taste for bowling. Finally, it can be seen that most people today want to acquire services with an added value that have a degree of innovation in their infrastructure, so the project in that sense viable |
| URI : | http://dspace.udla.edu.ec/handle/33000/13203 |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2020-27.pdf | 1,56 MB | Adobe PDF | Visualizar/Abrir |
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