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http://dspace.udla.edu.ec/handle/33000/13202Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Vega Núñez, Francisco Javier | - |
| dc.creator | Mantilla Charro, Gary Marcelo | - |
| dc.date.accessioned | 2021-03-07T07:10:49Z | - |
| dc.date.available | 2021-03-07T07:10:49Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.citation | Mantilla, G. (2020). Plan de negocios para la creación de una empresa que brinde los servicios de asesoría de imagen deportiva y comunicación a entidades deportiva (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINMD-2020-23 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/13202 | - |
| dc.description | This project seeks to analyze the feasibility of creating a company that provides Sports Image Consulting and Communication services to Sports organizations. In the first chapter, we will observe the project's development based on PEST and PORTER analysis and identify the scenario in which the company will be developed and/or installed. It will be located in CIIU 4.0: M7020.01. Similarly, in the following chapters, qualitative (focus group and interviews) and quantitative (surveys) research methods were implemented to identify potential clients such as sports fields rentals, training schools, sports initiation schools, local and provincial football leagues, federations, sport event’s organizers, high-performance athletes, and others. As a result, we defined specific services that these organizations will require and considered different marketing strategies such as brand positioning, mix marketing (product, price, place, promotion), etc. Additionally, it studied the organization's operating system to develop an organizational structure. Finally, this study analyzed the financial plan, which allowed the understanding of the project's viability for a period of 5 years. This analysis covered capital structure, annual sales levels, cash flows, and NPV, IRR and the period of investment recovery. | en |
| dc.description.abstract | El presente proyecto busca analizar la viabilidad de la creación de una empresa que brinde los servicios de Asesoría de Imagen Deportiva y Comunicación a Entidades Deportivas... | es_ES |
| dc.format.extent | 78 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2020 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | ADMINISTRACIÓN DEPORTIVA | es_ES |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | FORMACIÓN DE EMPRESAS | es_ES |
| dc.subject | MARKETING DEPORTIVO | es_ES |
| dc.title | Plan de negocios para la creación de una empresa que brinde los servicios de asesoría de imagen deportiva y comunicación a entidades deportivas | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2020-23.pdf | 1,92 MB | Adobe PDF | Visualizar/Abrir |
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