Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/13174
Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de un centro de esparcimiento temático basado en los años 50’s para adultos mayores en la ciudad de Loja
Autor : Espinosa Aguilar, Camila Anahí
Tutor : Benítez Díaz, Eva Rosario
Palabras clave : PLANEACIÓN EMPRESARIAL;CENTROS DE RECREACIÓN;EMPRESA DE SERVICIOS;CALIDAD EN EL SERVICIO;LOJA-ECUADOR
Fecha de publicación : 2020
Editorial : Quito: Universidad de las Américas, 2020
Citación : Espinosa, C. (2020). Plan de negocios para la creación de un centro de esparcimiento temático basado en los años 50’s para adultos mayores en la ciudad de Loja (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente plan de negocios consiste en poder ofrecer un servicio diferenciado enfocado a personas de la tercera edad en la ciudad de Loja, mediante el cual se pueda demostrar una rentabilidad financiera...
Descripción : This business plan is to offer a distinct service focused on the elderly in the city of Loja, through which financial profit can be demonstrated. Loja currently has only one geriatric center which provides nursing and physical therapy services for the elderly. Through the study carried out, we look forward the utmost satisfaction of the clients through the activities that will be provided in the proposed center. An analysis of surroundings was carried out in which the most important and relevant factors were inquired in order to take advantage of the opportunities found within the business plan. Additionally, the client analysis which focuses on the tastes and preferences of future users, was held through a quantitative analysis (surveys) and qualitative analysis (interviews). This project will be offered with direct payment, that is to say payments will be made in cash during the first years, later the payment method will be implemented by credit cards, and it will be located in the north of the city by choice of potential customers. The business idea is based on offering a first class customer service, by trained professionals for each activity proposed. It was possible to identify the legal structure by which the company will be held, which in this case is a limited liability company. The marketing plan is identified with all the variables, the philosophy of the company is mentioned, and the processes that will be carried out for the proposed activities. Finally, it was possible to determine that with an amount of 46,568.27 dollars you can start the proposed business.
URI : http://dspace.udla.edu.ec/handle/33000/13174
Aparece en las colecciones: Ingeniería Comercial

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