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Tipo de material : bachelorThesis
Título : Plan de negocios para la industrialización y comercialización de café molido en la ciudad de Quito
Autor : Mora Rojas, Leonardo Vinicio
Segovia Espinosa, Andrés Patricio
Tutor : Aguirre Idrovo, Renzo Xavier
Palabras clave : PLAN DE NEGOCIO;INDUSTRIALIZACIÓN;COMERCIALIZACIÓN;MARKETING
Fecha de publicación : 2012
Editorial : Quito: Universidad de las Américas, 2012.
Citación : Mora Rojas, Leonardo Vinicio. Segovia Espinosa, Andrés Patricio (2012). Plan de negocios para la industrialización y comercialización de café molido en la ciudad de Quito. Facultad de Ciencias Económicas y Administrativas.UDLA. Quito. 251 p.
Resumen : En el mundo la segunda bebida más consumida después del agua es el café; formando parte de la dieta diaria de todos los habitantes del planeta y a su vez, cumpliendo un papel social de consumo y de todas aquellas empresas que forman parte de la cadena de valor del café procesado. Considerando lo antes mencionado surge el presente Plan de Negocios para la creación de una empresa de "industrialización y comercialización de café molido en la ciudad de Quito", URKU-CAFÉ, CIA, LTDA. Para iniciar con el proceso se analiza la industria. La empresa se encontrará en categoría de "industrias manufactureras", en la división de "elaboración de productos alimenticios y bebidas", grupo "elaboración de otros productos alimenticios", y clase de "tostadura, molienda, descafeinado y envasado de café, que ha tenido un crecimiento de considerable en el consumo percápita en el país llegando a 0.7 kilos anuales...
Descripción : Coffee is the second most consumed beverage after water; it is part of the daily diet of the inhabitants around the world, fulfilling a social role of consumption and all those companies that are part of the value chain of processed coffee. Considering the above mentioned, it has been elaborated the present Business Plan in order to create an enterprise of “ground coffee industrialization and commercialization in Quito” called URKU-CAFÉ, Cía. Ltda. To begin the process, is important to analyze the industry where the business takes place, that is the category of “manufacturing” in the division of “food and beverage products processing”, group “other food processing” and type “coffee roasting, grinding and packaging”, which has had a significant growth in consumption per capita, reaching 0.7 kilos annually. The market study is done to know the need and consumer preferences, starting with a qualitative research complemented by a quantitative research which reveals specific information related to the project. The most important information obtained is that in Quito, the demand is approximately 147,831 people, representing a consumed amount of 258,160 packages of 400 grams, considering this measure as the standard ok this business. The general Marketing strategy, to consists of market penetration, is defined in the structure of Marketing Plan. The mark shall be positioned as "The coffee that offers purity in the Cup"; this also sets the mix of marketing of the product, the place (through wholesalers and retailers), promotions (development of highimpact tactics) and price (discounts to sales partners, incentives and selling price to the public). The Operations Plan in detail the processing coffee, from it is raw material, the management of purchases for supplies and requirements of plant with respect to equipment and tools for the development of the business. Additionally, it is determined that the plant will have a maximum capacity of 57.839 units per year from the five year of activities company. Within the Human Resources Plan the Company will have five people distributed in various operational and administrative areas. Also specify the policies of employment and benefits, rights and restrictions of shareholders and investors. The schedule of activities for the start-up of the business that will lead to early November of 2012 is also specified. Is detailed the financial analysis where is structured, the initial investment cost, expenses, projections of sales, risk, sensitivity, cash flows projected five years in three different scenarios: normal, optimistic and pessimistic, with two different conditions leveraging and deleveraging, discusses the net present value (VAN), the internal rate of return (IRR). Chart 8.1: SUMMARY OF CASH FLOWS SUMMARY DELEVERAGED LEVERAGED VAN IRR VAN IRR NORMAL $ 99.948 116,2% $ 117.535 182,3% OPTIMISTIC $ 110.825 125,9% $ 119.269 200,2% PESSIMISTIC $ 89.070 106,5% $ 97.513 164,7% Finally it concludes on the project and presents recommendations of the business plan made.
URI : http://dspace.udla.edu.ec/handle/33000/1317
Aparece en las colecciones: Ingeniería en Marketing

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