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Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de una empresa de producción de mermelada de Chirimoya
Autor : Almache Cadena, Diana Elizabeth
Tutor : Rivadeneira Vallejo, Noé Milton
Palabras clave : PRODUCCIÓN;ADMINISTRACIÓN;MERCADO;COMERCIALIZACIÓN
Fecha de publicación : 2011
Editorial : Quito: Universidad de las Américas, 2011
Citación : Almache Cadena, D. E. (2011). Plan de negocios para la creación de una empresa de producción de mermelada de Chirimoya (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : La idea de negocio fue la creación de una empresa dedicada a la producción de mermelada de chirimoya. En el capítulo uno se describe el surgimiento de la idea del negocio, cuyo objetivo general fue: elaborar un plan de negocio que permita determinar si existe la oportunidad de crear una empresa que ofrezca como producto un tipo de mermelada diferente en el mercado…
Descripción : The idea of business was the creation of a company dedicated to the production of jam of cherimoya. In the chapter one there is described the emergence of the idea of the business, which general aim was: to elaborate a plan of business that it allows to determine if there exists the opportunity to create a company that offers as product a type of different jam on the market. In the chapter two the environment was investigated and analyzed where there was deciphered that the manufacturing sector grew in 93.01 % with regard to the Internal Brute Product. The same thing was done by the industry, which progressed 42.73 % in average during the period 2005 - 2009. Also there were examined the variables of the environment and the position of the business with regard to the Competitive Forces of Porter. Later to the environment there effected the investigation of market, which results were positive during the investigations to the market, consumer and the competition, generating the opportunity of business that allowed elaborating the organic structure of the company. In the distribution organizational of the company there is deciphered the name of the company, his vision, mission, the aims and goals, the chain of value, the flow chart, the strategic scale and the environment organizational. The chapter five refers the introduction of the product to the market, having as strategies of positioning: differentiation based on the characteristics of the product, strategy of the predecessor and differentiation with relation to the competition. The budget of advertising was done by relation to the costs which the company will incur. Also a projection of sales was realized for five years taking the percentages of the behavior of sale of jams in the Ecuador. Finally the financial evaluation gave favourable results returning the investment without financing the plan in 27,25 %, 29,13 % and 35,85 %, whereas financing it will come back in 38,95 %, 41,58 % and 51,01 % in scenes: pessimistic, awaited and optimistic respectively. Additional actions of contingency appear to offset the effect of a decrease of projected sales, sales superiores to the programmed ones, the increase of excessive prices of the raw material and natural disasters. It concludes and recommends that the business is viable and it is necessary to to carry out it
URI : http://dspace.udla.edu.ec/handle/33000/1308
Aparece en las colecciones: Ingeniería Comercial

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