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Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de alojamiento turístico tipo glamping en el área nacional de recreación El Boliche, Cotopaxi
Autor : Salinas Silva, Ana Belén
Tutor : Alvarado Grijalva, Juan Manuel
Palabras clave : INDUSTRIA TURÍSTICA;ALOJAMIENTO TURISTICO;COTOPAXI-ECUADOR;ESTRATEGIA DE MERCADO
Fecha de publicación : 2020
Editorial : Quito: Universidad de las Américas, 2020
Citación : Salinas, A. (2020). Plan de negocios para la creación de alojamiento turístico tipo glamping en el área nacional de recreación El Boliche, Cotopaxi (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : La investigación tiene como objetivo general diseñar el plan de negocios para la creación de alojamiento turístico tipo Glamping en el Área Nacional de Recreación El Boliche, Cotopaxi y como objetivos específicos el desarrollo del marco teórico y planeación estratégica, establecimiento el plan de marketing, definición del plan operativo y desarrollo de la evaluación financiera para comprender la rentabilidad del negocio...
Descripción : The general objective of the research is to design the business plan for the creation of Glamping type tourist accommodations in the National Recreation Area El Boliche, Cotopaxi. The specific objectives are the development of the theoretical framework and strategic planning, the establishment of the marketing plan, the definition of the operational plan and the development of the financial evaluation to understand the profitability of the business. Each section is made up of a different methodology, technique and instrument such as: a bibliographic review technique in the theoretical framework referring to the concept of Glamping and luxury accommodation; methodology Porter, PESTAL and SWOT and a bibliographic review technique for strategic planning in terms of the external environment; a mixed method and an opinion survey technique with semi-closed questionnaires and the flower of service method in the marketing plan; a bibliographic review technique and servuction in the operational plan and financial methodology, a bibliographic review technique in financial evaluation. Based on the tools applied, the following results were obtained: affectation and stagnation of the tourism industry at the national level with monthly losses of 418 million USD; decrease in income by 15 percent and increase in fixed costs by 10 percent, decrease in environmental pollution (70 percent) in carbon monoxide (NO2). In addition, the reduction of working hours 40 times and 30 times and tax changes. In the same way, 90 percent of those surveyed accepted Glamping as the segregation of accommodation characteristics and type of service. A NPV of 651,353.17 USD and an IRR of 27 percent were obtained; break-even point of 1,469 and an initial investment of 352,282.87 USD divided into bank and shareholder loans. In conclusion, the results obtained in the NPV and IRR give as consequence, the approval of the project therefore, its development and analysis provides a complete vision to which the project must face in abnormal circumstances caused by the virus COVID – 19, like: paralysis, closing and millionaire loss of the tourism at national level, as well as, tariff and tributary changes; acceptance and fear of the visitor to the contagion and the efficient thermal construction with moderate investment.
URI : http://dspace.udla.edu.ec/handle/33000/12917
Aparece en las colecciones: Licenciatura en Administración de Empresas Turísticas y Hoteleras

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