1. Repositorio Digital Universidad De Las Américas
  2. Facultad de Ciencias Económicas y Administrativas
  3. Ingeniería en Negocios Internacionales
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dc.contributor.advisorNavarrete Martínez, José Germánico-
dc.creatorMaya Aguilar, Carlos Andres-
dc.date.accessioned2019-10-07T19:29:58Z-
dc.date.available2019-10-07T19:29:58Z-
dc.date.issued2019-
dc.identifier.citationMaya Aguilar, C. A. (2019). Plan de negocios para la creación de “La Calle”, un bar/restaurante ecuatoriano en la ciudad de Madrid/España (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINI-2019-102-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/11550-
dc.descriptionThe present document intends to build the business plan of La Calle, an Ecuadorian bar/restaurant in the city of Madrid, focused on creating a different space in which unique experiences are offered to consumers. To achieve the above, an integral analysis of the factors that could affect the project was carried out, as well as the approach of all the details to be considered for the start-up of the company. For this purpose, the analysis of the political, economic, social and technological factors concerning the project was carried out; while the industry in which the business idea was created and how it affected it was studied; finding an environment with challenges and threats, but that allowed the development of the company with exceptions of success. The target market was determined, and the client was analyzed, through qualitative and quantitative methods that allowed knowing their preferences, and what those needs were that La Calle would be willing to supply. Likewise, the business opportunity found for the project was described and supported, finding a market in which it was possible to enter successfully. In addition, the marketing strategy for La Calle was defined, structured and created, at the same time as the desired marketing mix was defined with all its components; direct marketing, was found as the right way to publicize and position the brand. Also, the mission and vision of the company was defined; Its objectives were stated; the organizational structure, the value chain and the process map of the project were analyzed and presented in a graphic manner; the financial evaluation was carried out with rigor and sustenance; and finally, general conclusions of the project were reached, through which all the information and results obtained during the construction of the business plan were collected. At the end of this document, the reader will find a supported analysis, which will establish the viability of the business, its greatest advantages, its main obstacles and, more importantly, the possible paths to follow.en
dc.description.abstractA lo largo del presente trabajo se pretende construir el plan de negocios de La Calle, un proyecto de bar/restaurante ecuatoriano en la ciudad de Madrid, enfocado en la creación de un espacio diferente en el que se les ofrezcan experiencias únicas a los consumidores...es_ES
dc.format.extent120 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2019es_ES
dc.rightsopenAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/es_ES
dc.subjectFORMACIÓN DE EMPRESASes_ES
dc.subjectESTABLECIMIENTOS DE COMIDASes_ES
dc.subjectRESTAURANTESes_ES
dc.subjectCOCINA ECUATORIANAes_ES
dc.titlePlan de negocios para la creación de “La Calle”, un bar/restaurante ecuatoriano en la ciudad de Madrid/Españaes_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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