Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/11545| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una agencia máster de asesoría técnica, co-corretaje y coworking para agentes de seguros junior en la ciudad de Quito |
| Autor : | Galarza Vásconez, María Cristina |
| Tutor : | Navas Recalde, María Andrea |
| Palabras clave : | COMPAÑÍAS DE SEGUROS;ASESORES ECONÓMICOS;BALANZA COMERCIAL;ADMINISTRACIÓN DE INVERSIONES |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Galarza Vásconez, M. C. (2019). Plan de negocios para la creación de una agencia máster de asesoría técnica, co-corretaje y coworking para agentes de seguros junior en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El plan de negocios tiene como objetivo analizar la viabilidad y factibilidad de crear una Agencia Máster de Asesoría Técnica, Co corretaje y Coworking para Agentes de Seguros Junior en la ciudad de Quito... |
| Descripción : | This business plan has the purpose to analyze the viability and feasibility ofcreating a Technical Advisory, Co-broking and Coworking Agency for Junior Insurance Agents in the city of Quito. Broking is a fundamental part of the insurance industry if it is taken into account that more than 65% of the premiums issued are placed through this figure, which is why the analysis of the environments shows a high rivalry between competitors due first to the low entrance barriers to enter the industry and then to the low differentiation that exists between the service offered by one and another broker. Based on quantitative and qualitative research, it is determined that agents with operational support and a strong service structure can generate a greater amount of revenue, however, 48% of agents in that segment lack this structure and more than 90% of those who were surveyed showed their interest in hiring the services of a center specialized in operational management for their clients. The value proposition intends to use economies of scale to reduce the percentage of the revenue that agents use to pay expenses to maintain the service structure, which are between 40% and 50% per month. By distributing the administrative costs that the Operations Center would generate among all the associates, these can be reduced up to 30% of the monthly income, so, in addition to reduce the expense, when yielding the management of the operational issues, it is possible to increase the commercial work of the agent. For this project, an initial investment of $ 109,000 is required, which will be financed 40% by own capital and 60% by external financing. The Net Present Value of the project is positive and exceeds $ 100,000. The internal rate of returnof 51% exceeds the discount rate calculated according to the CAPM model of 22.94%, which shows that the present project is economically feasible. |
| URI : | http://dspace.udla.edu.ec/handle/33000/11545 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2019-99.pdf | 2,4 MB | Adobe PDF | Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons
