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http://dspace.udla.edu.ec/handle/33000/11436| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa organizadora de eventos de deportes electrónicos (e-Sports) |
| Autor : | Muñoz Cedeño, Daniel Alexander |
| Tutor : | Vega Nuñez, Francisco Javier |
| Palabras clave : | FORMACIÓN DE EMPRESAS;EVENTOS DEPORTIVOS;VIDEOJUEGOS |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Muñoz Cedeño, D. A. (2019). Plan de negocios para la creación de una empresa organizadora de eventos de deportes electrónicos (e-Sports) (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Con este proyecto se quiere conocer la viabilidad de una empresa que quiere organizar eventos de deportes electrónicos (e-Sports) para lo cual se realizaron análisis político y económico que muestra que existe un Ley que fomenta la inversión para impulsar un mercado que en crecimiento y que incluye la industria de los videojuegos; en el entorno social veremos que existe una cantidad considerable de jugadores inmersos en la globalización de los videojuegos y por último, en el entorno tecnológico, en el país cada vez más se incrementa el acceso a internet y el uso de otras tecnologías de información... |
| Descripción : | With this project we want to know the viability of a company that wants to organize electronic sports events (e-sports) so we have a political analysis in which there is a bill that encourages investment in sports, in the economic environment we have a market that consumes video games, while in the social environment we have a large number of players who are exposed to the globalization of video games and finally in the technological environment the country begins to have more access to internet and information technologies. Another point is the way in which the events of this nature are currently carried out, such as Quito Game show and how the people who participate in them are seen and how they could generate income with video games. The bargaining power of the suppliers is low while the bargaining power of the client is high. Through qualitative and quantitative techniques, we know the vision, problems and opportunities that this new market offers the techniques that were used were: surveys, interviews with experts and a focus group. The objective of the client's analysis is to know the target market that can be had. In the business opportunity, it is about identifying the same and the possible responses to the project. Within the marketing plan, it is proposed to use the differentiation strategy and how the product will be valued. The marketing mix is thought of events focused more on flashy tournaments for those interested in video games and the types of tournaments that will be held. Following this will be explained the legal structure of the company, its organizational chart with the respective functions, name and logo and processes of the company. Finally, the financial evaluation shows positive results in the financial indicators and in the different financial statement |
| URI : | http://dspace.udla.edu.ec/handle/33000/11436 |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2019-19.pdf | 1,34 MB | Adobe PDF | Visualizar/Abrir |
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