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http://dspace.udla.edu.ec/handle/33000/10860| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y comercialización de ollas de barro para cocinas de inducción en Quito con placas ferromagnéticas importadas desde China |
| Autor : | Molina Bernal, Diego Andrés |
| Tutor : | Orbe Cajiao, Diego Andrés |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;COCINA-MATERIALES Y EQUIPO;COCINAS DE INDUCCIÓN;IMPORTACIONES;CHINA |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Molina Bernal, D. A. (2019). Plan de negocios para la producción y comercialización de ollas de barro para cocinas de inducción en Quito con placas ferromagnéticas importadas desde China (Tesis de pregrado). Universidad de las Américas, Quito |
| Resumen : | El presente proyecto busca analizar la viabilidad para establecer una empresa en la ciudad de Quito que se dedique a la producción de ollas de barro para cocinas de inducción mediante la importación de placas ferromagnéticas desde China... |
| Descripción : | The following project seeks to analyze the feasibility to establish a company in the city of Quito, that is dedicated to the production of clay pots for induction cookers by importing ferromagnetic plates from China. This project is presented as an innovative alternative to satisfy the needs of customers, who have an induction cooker, to understand in better way which are the needs and attributes that the customer seeks, a market research was done which is divides in two parts, qualitative research and quantitative research, where the target group are people from socioeconomic groups A, B, C, C- residents of Quito. As a general marketing strategy, differentiation strategy was choose, because it is a new product in the market and it needs to be positioned in order of the attributes that it can offer to the costumers, with the desire to deliver a product that generates an added value to the client adapted to a health concept and the rescue of the Ecuadorian culture. As a result of the Marketing Mix, it was established that the product reached the final customer by distributors, as well as determining the name of the brand and the attributes of the product. Finally, the financial analysis of the project was done, in which it was determined that the initial investment needed is 33,560.00 dollars, through the analysis of the financial indexes based on the investor's cash flows, a NPV of 24,329.25 dollars was obtained, while the internal rate of return is 29.57 percent, therefore it is concluded that the project based on financial analysis is viable and profitable for the investor |
| URI : | http://dspace.udla.edu.ec/handle/33000/10860 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2019-44.pdf | 3,08 MB | Adobe PDF | Visualizar/Abrir |
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