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http://dspace.udla.edu.ec/handle/33000/10843| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa que brinde servicios de estudios de factibilidad a emprendimientos en la ciudad de Quito |
| Autor : | García Endara, , Victoria Lissethe |
| Tutor : | González Castro, Gabriel Fernando |
| Palabras clave : | FORMACIÓN DE EMPRESAS;SECTOR SERVICIOS;CONSULTORÍA DE EMPRESAS;INCUBADORA DE EMPRESAS;QUITO-ECUADOR |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | García Endara, V. L. (2019). Plan de negocios para la creación de una empresa que brinde servicios de estudios de factibilidad a emprendimientos en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito |
| Resumen : | El presente plan de negocios tiene como objetivo analizar la viabilidad de la creación de una empresa que brinde servicios de estudios de factibilidad para emprendimientos en la ciudad de Quito... |
| Descripción : | The purpose of this business plan is to analyze the feasibility of creating a company that provides feasibility studies services for enterprises in the city of Quito. In the classification of the type of companies of the Ecuadorian market, according to their size, in the last five years, on average 85.32% represent the "microenterprise" and "small business". The analysis of the environment shows that in the country, many of the people undertake a business in order to cover the need to have lost their jobs or earn extra income. The quantitative and qualitative analysis of the client shows that 82.7% consider it "very important" to carry out a feasibility study to start a business, and 61.5% are "very likely" to carry out a feasibility study with higher costs. low compared to the companies already positioned in the market. The target market is men and women between 20 and 54 years, belonging to class A, B and C + of the Metropolitan District of Quito, where the proposed value will be to offer feasibility studies for enterprises, in addition to advisory services that help performance in the operation of the companies, at a price according to the size and complexity of the study. The initial investment required for this business is $ 26,947.35, where 60% is investment of the partners, and 40% of external financing. The financial analysis shows a positive NPV of $ 40,154.90, and an internal rate of return of 91.79% higher than the discount rate of 21.80%, according to the CAPM model, according to the financial analysis of the project, which evidences the viability of the project. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10843 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2019-52.pdf | 1,84 MB | Adobe PDF | Visualizar/Abrir |
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