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http://dspace.udla.edu.ec/handle/33000/10801| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa dedicada a la producción y comercialización de infusiones de jengibre con frutas deshidratadas ecuatorianas a Zaragoza - España |
| Autor : | Mateus Alcocer, Daniela Alejandra |
| Tutor : | Orbe Cajiao, Federico Alejandro |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;BEBIDAS SALUDABLES;TÉ;JENGIBRE;FRUTAS;ALIMENTOS DESHIDRATADOS;EXPORTACIONES;ESPAÑA |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Mateus Alcocer, D. A. (2019). Plan de negocios para la creación de una empresa dedicada a la producción y comercialización de infusiones de jengibre con frutas deshidratadas ecuatorianas a Zaragoza - España (Tesis de pregrado). Universidad de las Américas, Quito |
| Resumen : | El plan de negocio para la creación de una empresa productora y comercializadora de infusiones de jengibre con frutas deshidratadas ecuatorianas, dirigido al mercado objetivo de Zaragoza en España, tiene como finalidad, aprovechar la creciente tendencia a consumir productos saludables para incursionar en un mercado tan amplio y potencial como lo es la Unión Europea. Murukuna Tea, será una empresa que comercializará su producto, una bebida única hecha en base a frutas deshidratadas ecuatorianas para crear combinaciones de sabores que brinden al consumidor una experiencia única al momento de su consumo... |
| Descripción : | The business plan for the creation of a company that produces and commercializes infusions of ginger and dehydrated ecuadorian fruit, aimed to the target market of Zaragoza in Spain. The project aims to take advantage of the growing tendency to consume healthy products to enter in a potential market as it is the European Union. Murukuna Tea will be a company that offers a special drink made from dried Ecuadorian fruits to create combinations of flavors and fruits that provide a unique experience when they are consumed. The main objective of this project is to determine the commercial and financial feasibility of exporting infusions to the final market. The respective analysis of environments (PEST and PORTER) of both countries was carried out to identify the factors that contribute with the development of this plan, concluding a potential and attractive market for the commercialization. In addition, the market research was conducted, and it helps to analyses the consumption trends of the potential customers, to be able to focus on the respective market segment and offer a unique product that can be positioned in the mind of the consumer. The development of the marketing mix was essential for the correct analysis of the variables such as product, price, place and promotion, and to implement the strategies to be used in de elaboration of the plan. Finally, the respective financial analysis was carried out through the sales projections, costs, expenses, financial statements and profitability indexes. This analysis revealed that the NPV of the project and investor is positive and the IRR is higher than the discount rate. The initial investment is 58.770,00 dollars and the sales incomes allows the project to obtain a positive profit since the first year. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10801 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2019-38.pdf | 2,9 MB | Adobe PDF | Visualizar/Abrir |
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