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http://dspace.udla.edu.ec/handle/33000/10576| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para elaborar y comercializar snack saludable de cáscara de plátano en la ciudad de Quito |
| Autor : | Machado Mireles, Leandro Javier |
| Tutor : | Ordóñez Carrera, María Alexandra |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;DISTRIBUCIÓN COMERCIAL;SNACKS;PRODUCTOS ORGÁNICOS;BANANO;QUITO-ECUADOR |
| Fecha de publicación : | 2019 |
| Editorial : | Quito: Universidad de las Américas, 2019 |
| Citación : | Machado Mireles, L. J. (2019). Plan de negocio para elaborar y comercializar snack saludable de cáscara de plátano en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La expectativa de generar un producto innovador es el primer incentivo de este plan de negocio, con una industria manufacturera que ha evolucionado muy poco en términos de innovación, se plantea buscar un espacio para un producto diferenciado, donde exista menos probabilidad de una guerra de precios en la fase inicial o introductoria al mercado... |
| Descripción : | The expectation of generating an innovative product is the first incentive of this business plan, a manufacturing industry that has evolved very little in terms of innovation, it is proposed to find a space for a differentiated product, where exists less probability of a price war in the initial or introductory phase to the market. The previous statement leads to the social problem of overweight, which for the city of Quito, approaches 8.8%. Moreover, UN projections for the year 2078 say that overweight and obesity have a total annual cost of 3,000 million dollars in Ecuador (Superintendence of Companies, Securities and Insurance, 2018). This business plan aims to evaluate the feasibility of preparing and marketing a healthy snack from the banana peel in the city of Quito. The research involved qualitative exploratory methods, such as interviews with experts and a focus group, then the methodology used was quantitative descriptive through surveys conducted on 69 people in the city. Healthy snack proposed obtained an 88.41% of acceptance, providing a relevant opportunity for the project. Market research identified that 78.26% do not have a preference brand when they buy a healthy snack, that is why the marketing strategy is based on informing the consumer about the nutrients and benefits of the product with the purpose of managing the brand. The project requires a 50% financing of the total investment amounting to $ 58,556.65. After evaluating financial indicators, it is concluded that the project is viable, since the internal rate of return for investors is 47%. Finally, in terms of productivity and effectiveness snack manufacturing process will increase due to low costs production, improving the contribution margin for shareholders. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10576 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2019-26.pdf | 2,08 MB | Adobe PDF | Visualizar/Abrir |
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