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http://dspace.udla.edu.ec/handle/33000/10404| Tipo de material : | bachelorThesis |
| Título : | Propuesta de un sistema de comunicación y merchandising para la empresa SARgrillo |
| Autor : | Rosero Tejada, Jorge Eduardo |
| Tutor : | Endara Chimborazo, Juan Carlos |
| Palabras clave : | MERCADOTECNIA;ESTRATEGIA MERCADOTÉCNICA;SISTEMAS DE INFORMACIÓN DE MERCADOTECNIA;PLANEACIÓN ESTRATÉGICA;POSICIONAMIENTO DEL PRODUCTO |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Rosero Tejada, J. E. (2018). Propuesta de un sistema de comunicación y merchandising para la empresa SARgrillo (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Este trabajo se realizó para crear un sistema de comunicación y merchandising para la empresa SARgrillo... |
| Descripción : | This work was done in order to create a system of communication and merchandising for the company SARgrillo. This company is dedicated to the breeding of domestic cricket (Gryllus assimilis) and other insect for the consumption for animals of farms and kept in captivity. Nowadays, the company is looking forward to diversificated and create a product targeted to humans. The main objective, is to promote and facilitate the consumption of insect protein powder to the possible consumer. A brand and a communication system was developed in order to reach this goal. A mixed investigation was accomplished. First, an interview with the owner and project director of the company. Also, an interview and visit with 3 owners of alternative products whom could be interested in commercialized the product. Also, some inquest was taken to the consumers of these stores and to a gym. On another subject, some papers of the introduction of insect in a western diet were reviewed. On the same subject, the strategies of some foreign companies were studied. After that, with this information a brand and a communication strategy was created. This, informed that the new product has great properties and its appetizing. This proposal was validated by assistants of the talkatory of responsible food consumption. These people were very close to the target consumer. Having a good acceptation of the people who show up to the talkatory. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10404 |
| Aparece en las colecciones: | Licenciatura en Diseño Gráfico e Industrial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TDGI-2018-37.pdf | 6,32 MB | Adobe PDF | Visualizar/Abrir |
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