Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/10117
Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de una empresa de comercialización de bienes electrodomésticos de segunda mano renovados
Autor : Aguirre Villagrán, Betty Bernarda
Tutor : Benítez Díaz, Eva Rosario
Fecha de publicación : 2018
Editorial : Quito: Universidad de las Américas, 2018
Citación : Aguirre Villagrán, B. B. (2018). Plan de negocios para la creación de una empresa de comercialización de bienes electrodomésticos de segunda mano renovados. (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El plan de negocios propone demostrar la viabilidad comercial y financiera de una tienda virtual enfocada a la comercialización de electrodomésticos de línea blanca de segunda mano renovados en Quito...
Descripción : The business plan proposes to demonstrate the commercial and financial viability of a virtual store focused on the commercialization of second-hand home appliances (white line) renewed in Quito. The company has established itself within the retail industry of household appliances in specialized establishments whose code is G4759.05 in the International Standard Industrial Classification (CIIU4). This topic was chosen, due to several findings found among them, due to the fact that the retail and wholesale trade sector was the economic activity that registered the highest sales increase (10%) in the first months of 2018 in relation to the same period of the year 2017. Although in Ecuador there are no statistical data on the growth of the second-hand trade industry, it is known that in Ecuador the number of buyers has increased, as well as the sale of second-hand products due to the popularization that the sector has had, to the ecological issue that has made people aware and the economic situation of the country. The value proposition of the company is different from the competition because it is aimed at environmental preservation and focuses on a single category of products that is white goods appliances characterized by optimum operation, affordability in prices, good quality and customer service; where the value to the customer is increased through the external treatment that is given to them, which renew their appearance, making it attractive and valued by the consumer. The objective segment of the project is constituted by people between 26 and 41 years of socioeconomic strata C-, C + and D who live in Quito, search for purchase alternatives adjusted to their economic needs and are willing to acquire these goods 2 to 3 times year. The proposed niche is 255,178.53 people. Based on the opportunities found, the project was assessed and it is concluded that it is commercially and financially viable with a positive TIR and NPV.
URI : http://dspace.udla.edu.ec/handle/33000/10117
Aparece en las colecciones: Ingeniería Comercial

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