Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/10083| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa dedicada a la elaboración y comercialización de sal marina mezclada con especias medicinales en la ciudad de Quito |
| Autor : | Poveda Chauvin, Juan Diego |
| Tutor : | Vásconez Mejía, Walter René |
| Palabras clave : | PRODUCCIÓN INDUSTRIAL;ESPECIAS Y CONDIMENTOS;SAL;QUITO-ECUADOR |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Poveda Chauvin, J. D. (2018). Plan de negocios para la creación de una empresa dedicada a la elaboración y comercialización de sal marina mezclada con especias medicinales en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente trabajo se ha desarrollado con el fin de determinar la viabilidad de crear una empresa dedicada a la elaboración y comercialización de sal marina mezclada con especias medicinales en la ciudad de Quito... |
| Descripción : | The present paper has been developed with the purpose of determining the viability to create a company dedicated to the elaboration and commerce of sea salt mixed with medicinal spices in the city of Quito. For the development of the project, it began with an analysis of the external environment for which the PEST methodology and the analysis of the five Porter forces were used. The company was placed under ISIC No. C1079.34 in order to obtain a better understanding of the industry. These observations showed that the environment is favorable to carry out the project to respond to a need identified in the proposed market. Subsequently, a market research was carried out using quantitative and qualitative tools such as surveys, focus groups and interviews with experts in the food and commercial field. The research helped determine the consumer preferences of potential customers. Then, the marketing proposal was made in which we can detail the mix of points for decision making. In this chapter it was possible to identify the target market, the general marketing strategy and the value proposal to be delivered. The organizational structure and philosophy were defined, where the mission and vision statements were built, as well as the organization of work positions and the operations plan that will be used to prepare the product. Within the financial evaluation, projections were prepared for five years of income, costs and expenses necessary to execute the project. The initial investment required was defined to later determine the viability of the project when calculating the investment criteria, the Net Present Value (NPV) with positive values, and the Internal Rate of Return (IRR) higher than the discount rates. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10083 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2018-69.pdf | 1,35 MB | Adobe PDF | Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.