Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/10055| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa especializada en entrenamiento de motocross ubicada en Cuenca |
| Autor : | Jácome Arévalo, Eliana Elizabeth |
| Tutor : | Gallegos Chávez, Eduardo Vicente |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;INSTALACIONES DEPORTIVAS;MOTOCROSS;CUENCA-ECUADOR |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Jácome Arévalo, E. E. (2018). Plan de negocios para la creación de una empresa especializada en entrenamiento de motocross ubicada en Cuenca (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios consiste en la creación de un establecimiento que brinde el servicio de entrenamiento de motocross ubicado en la ciudad de Cuenca; para el desarrollo del proyecto se realizó un análisis de los factores externos, donde se determinó que la industria de recreación y entretenimiento presenta una tasa de crecimiento de 3,6 porciento anual... |
| Descripción : | The present business plan consists in the development of a commercial establishment that provides motocross service as entertainment. The business is located in Cuenca city. For the development of this project we had made an analysis of external facts. The analysis had determined that growth rates of the recreation and entertainment industry, present an annual growth rate of 3.6 %. Also it is important to mention that according to Ecuadorian Motocross Federation, in Cuenca this sport is a trendy practice, there are about 2545 motocross pilots. Other relevant factor is the technology used in this discipline. There are several devices, including sport accessories and clothes that, through monitoring the movements of the pilots, increase the performance of the athletes. According to the market analysis there is an unsatisfied demand that is why the idea of the business had emerged. For now the athletes have available just one motocross track, which is located outside the city. For this reason, we decided as a marketing strategy that Xtreme Cross will be located in the north of Cuenca city in order to provide to the athletes a better access. The Xtreme Cross market plan is relevant because it is necessary to achieve a high participation and to get the market positioning to become the first option over the competition. To run out Xtreme Cross the investment made its $ 226,165.00, which 50% will be financed by the shareholders and the remaining 50% with a loan from Ban Pichincha. Finally, to determine the viability of the business plan, the different financial analyses projected for five years were carried out. As a result of this analysis, an internal rate of return (IRR) of 33.49% was obtained; additionally, a net present value (NPV) of $ 262,310.80 was obtained; maintaining a profitability rate of 16.17%. It confirms the profitability of the project. |
| URI : | http://dspace.udla.edu.ec/handle/33000/10055 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2018-47.pdf | 2,31 MB | Adobe PDF | Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.